Mission: Sharing Canyon Country British Columbia with the world: Travel the Canyon is a travel guide for: South-Western British Columbia serving the regions from Harrison Hot Springs to Cache Creek through the Fraser and Thompson Canyons. Our mission is to share Canyon Country, British Columbia with the world. We are funded by local businesses who advertise on our site. Since 2006 Travel the Canyon has continued to build a strong internet presence for Canyon Country BC. We will continue to grow and develop the site by providing you appealing and exclusive coverage of our amazing region. Thank you for visiting.
Travel the Canyon Timeline
Late 2005 An idea is born, prompted by an obvious need for global internet presence of the Fraser Canyon.
Early 2006 research and development begin, shortly after (April 4th) the domain name and what would become brand www.travelthecanyon.com was secured.
Mid 2006 Travel the Canyon chooses a theme and a mission, construction begins.
Late 2006 the first version of Travel the Canyon is on the net, not yet complete but showing signs of great things to come.
Early 2007 the website is starting to develop more and travel the canyon starts seeing the potential in promoting this region as a whole and includes Bridal Falls, Agassiz, Harrison Hot Springs Nahatlatch and Manning Park adding to the already previously covered Hope though the Fraser Canyon to Lytton.
Early 2007 Travel the Canyon creates its very first mission statement: sharing the Fraser Canyon with the world!
Mid 2007 more and more developments are made and www.travelthecanyon.com starts to become a leader in the marketing of the Fraser Canyon. Support from local business is beginning to make a great difference in our resources to improve.
Late 2007 the website traffic is doubling each month and as traffic grows so does need for more complete content, TTC continues to better cover the Fraser canyon.
Early 2008 travel the canyon takes a new direction while keeping the Fraser Canyon and Hope vocal points of the site, Travel the Canyon starts to take the direction of a travel guide for south western British Columbia serving the Fraser and Thompson corridors.
Mid 2008 TTC Facebook and YouTube Campaigns begin.
Mid 2008 more great support from the business community allows TTC to continue to improve the site, meanwhile the sites traffic grows beyond rates we previously imagined.
Late 2008 TTC'S Facebook and YouTube Campaigns are beginning to become great successes as Travel the Canyon starts building a global internet presence backed by a local following.
Early 2009 Travel the Canyon continues to grow in new directions introducing satellite imagery and mapping, resources like dog friendly travel and environmentally friendly tourism TTC has become the global voice for tourism in the Thompson and Fraser Canyons.
Mid 2009 TTC's local tourism activist efforts start the "Save the Rambo Bridge" Video Blog Campaign on YouTube.
Late 2009 TTC's Social Media Platforms on Facebook Twitter and YouTube now dominate the regions social media presence. TTC's Launches Blog site LegalAddictions.ca to appeal to extreme sports and adventure lovers.
Early 2010 Travel the Canyon continues to see monthly growth on the website, blog and social media. The campaign has grown legs of its own. TTC Joins the Province to celebrate the 2010 Olympics.
Mid 2010 TTC Updates its mission statement. Sharing Canyon Country British Columbia with the World!
Late 2010 TTC Begins to make major improvements to the website and building plans for its new 2011 re-launch and Canyon Country Community Outreach. All to celebrate Travel the Canyon's 5th Birthday.
Early 2011 TTC unveils more developments for its re-launch branding and mission, Canyon Country Media launches website getoffthecoq.com to target users of the Coquihalla Highway
Mid 2011 TTC Begins full scale development of TTC2, Complete branding transformations start showing up in our social media platforms. Our Save the Rambo Bridge Campaign ends with a massive “Goodbye Rambo Bridge Event in July attracting thousands of people and media coverage from over 60 outlets worldwide.
Late 2011 TTC launches its new branding and Logo through our social media mediums as we continue to develop TTC2. Getofthecoq.com starts generating fast growing exposure with great media coverage over the past few months.
Early 2012 Canyon Country Media Launches Save the Alexandra Bridge Campaign begins working with Devon Louise McGillicudy a journalist who is re writing travelthecanyon.com
Riley's passion for tourism began as a child growing up in the small town of North Bend, British Columbia. At the age of 14 Riley had begun his first tourism career with Hell's Gate Air tram. It wasn’t long until he developed a love for the tourism industry and the Fraser Canyon. After several summer seasons at Hells Gate he developed a great knowledge for the Fraser and Thompson Canyons and the industry. Mentored by Brian and Debbie McKinney during Riley's final years at Hells Gate Air tram he became an active member of senior management and began the pursuit for travelthecanyon.com. Riley continues to represent the Fraser Canyon on different levels including media and as an active political activist for the interests of this region. Riley's currently sits on; BC Tourism Community Tourism Foundations & Community Tourism Opportunities board, Advantage Hope Economic Development Office Communications Committee, Rambo First Blood Tourism Committee, Hope Tourism Advisory Committee and consults with Hope and District Chamber of Commerce. During Riley's Career he has represented attractions and resorts including the Vancouver Aquarium, Playdium Entertainment Corporation, Cypress Mountain Resorts, and Grouse Mountain Resort, he currently resides in Hope, British Columbia. Riley continues to grow and develop travelthecanyon.com / Canyon Country Media and has become a stake holder in southwestern British Columbia’s tourism industry. Riley has also become an authority and spokesmen for travel in the Thompson and Fraser Canyons.